Wild

Project

Elevating UX to drive success for a natural deodorant B Corp.


Summary

Over 24 months with Wild, we led bold, iterative design experiments that drove growth, enhanced UX, and deepened our collaboration.

The donation funnel redesign that rescued
a client relationship.

Summary

A redesign of an entire donation funnel user interface for a leading charity who's confidence in an agency relationship was dwindling.

Collaborators

I was the solo designer on this project working in a pod, with a consultant, and liaising directly with senior stakeholders personally.

Responsibilities

UI Design

Competitor Analysis
Heuristic Analysis

Summary

A redesign of an entire donation funnel user interface for a leading charity who's confidence in an agency relationship was dwindling.

Collaborators

I was the solo designer on this project working in a pod, with a consultant, and liaising directly with senior stakeholders personally.

Project

UI Design

Competitor Analysis
Heuristic Analysis

Collaborators

This client programme was a success story for the pod I worked in, alongside a project manager, senior developer and senior consultant.

Responsibilities

UI/UX Design

Rapid Ideation
Iterative Design

Challenges

Supporting Wild, a growing B Corp, presented unique challenges. Our goal was to enhance website design to boost conversions, drive revenue, and improve user experience.


In early 2024, we helped validate and refine a radical redesign initiated by another agency. We also adapted designs to frequent changes in product SKUs, like new case colours and scents, ensuring a seamless, engaging experience.

Supporting Wild, a growing B Corp, presented unique challenges. Our goal was to enhance website design to boost conversions, drive revenue, and improve user experience.


In early 2024, we helped validate and refine a radical redesign initiated by another agency. We also adapted designs to frequent changes in product SKUs, like new case colours and scents, ensuring a seamless, engaging experience.

Process

At Conversion.com, our process is built on iterative experimentation—like a scientist in a lab, but with wireframes instead of beakers. In-person ideation sessions with Wild strengthened our partnership and fostered creative synergy, earning glowing feedback from key stakeholders and showcasing our bold approach to exceptional UX.

Solutions

Our experiments identified and optimised key UX levers that shape user behavior. Leveraging AI tools for predictive accuracy, we introduced a standout solution—a scent quiz that engaged users and guided their choices. This collaborative effort within our pod won me the 2023 Conversion Design of the Year Award, celebrating teamwork, innovation, and user engagement.

Outcome

Our collaboration with Wild has driven revenue, supported a radical redesign, and secured 18 months of client loyalty. In 2023, we surpassed our target of +£695K, a key milestone. Leading this project, I’m proud of the impactful experiments, insights, and UI standards we upheld. Adapting to constant SKU changes has honed my design skills, and our work showcases the power of creative experimentation and strong client relationships—delivering growth and a refined user experience aligned with Wild’s values.

+£695k in Additional Revenue in 2023

Conversion Design of The Year 2023

+£695k in Additional Revenue in 2023

Conversion Design of The Year 2023

+£695k in Additional Revenue in 2023

Conversion Design of The Year 2023

Jamie Lewis

Product Designer

Jamie Lewis

Product Designer